How to outform a large site for highly competitive keywords

How to outform a large site for highly competitive keywords

How much more than competitors can you compete for a valuable keyword? Ask these important questions to improve your SEO strategy.

Taking an example from a past client: How can you compete for keyword rankings with a site that gets 400x monthly traffic when you have to rank for the exact keywords? The word client wants to rank for is a one-word unbranded phrase with an average of 500 queries per month. He is currently ranked 25th. The second result comes directly from a competitor who makes 20 million visits a month. Customers get about 50,000 per month. The competitor’s page contains 135 words, and the CWV criteria fail. The client page contains approximately 600 words and passes the CWV. The competitor has thousands of backlinks. The number of customers is less than 50. Both pages are dedicated to competing products in very crowded places. Both domains were around> 10 years old. In six months of effort, the client advanced but did not get close to the leading competitor. 

Solution: SEO isn’t just about popularity competition, but these facts don’t give much confidence that it isn’t such a great idea. Everything is a shot without knowing the website. Choose the right direction. Do not look at the wrong things for beginners. It doesn’t matter everyone you focus on (except for backlinks).

  • Core Web Vitals (CWV) may boost the customer’s site if everything else is the same, but you won’t lose ranking for not following your competitor’s site.
  • The number of words per page is also irrelevant, as the number of words is not a quality factor. Instead, the structure and format of the words from HS to the point are important and present the information correctly.
  • The age of the domain also does not matter as domains change, types of services or products vary, and topics change.

You want to see the old backlinks and blow up the index of old pages that still exist in the index.

Older versions of the site may also be penalized by their previous owners, which may work against you.

Here are the best questions to ask

1. Is the copy of the page relevant to the user experience?

Check out the following:

  • The picture shows how to use the product.
  • The content explains when and how the product or service is used, the benefits, etc. Is the product or service on the content page indicated to be the best solution?
  • Your FAQ answers specific questions about your product or service.

2. Is there a relevant chart on the page?

Find opportunities to use-

  • Project.
  • Reconsideration.
  • Evaluation.
  • Additional types
  • Notice.
  • He described.
  • SKU.
  • Price
  • Video object.
  • Service.

See success stories for the inspiration of this plan.

3. How many internal links are there on this product page compared to the rest of your website?

If you don’t have a crawler to find it easily, Google Search Console has a report on it.

  • If it’s not in the top 10 or 15 pages (internal link), you need to start building something, but make sure the internal links are for the customer’s benefit and not just for SEO.
  • You can create internal links from:
    • Categories pages.
    • Blog post.
    • Other product pages.
    • Mobility.
    • Etc.

4. Where and how did the contestant get the backlinks, and can you do that too?

These can be ads, PR ads, thought leadership articles, and more.

Getting backlinks with mainstream media is easy. You have to try to get it.

5. Have you done effective campaigns?

Can you get a certified expert to comment or quote about the product on the page to boost confidence?

There are tools to help you create and measure a successful, effective marketing strategy.

One last thought

Most importantly, look at things with signal rankings and ask how you can improve them, improving their experience on the page.

In short, Google will rank the best answer to a searcher’s question. Therefore, you need to show Google that your page is the best answer in every possible way.