Claim Business Listing on Google: Creation and Verification Process

Learn how to claim business listing on google which you can monitor, modify, and enhance for maximum visibility.

The Importance of Getting Verified on Google

Getting your business verified by Google requires you to create a Google business account, find your Google Maps listing, and claim that listing. It’s a small process, but it is well worth it.

A Google My Business profile is probably the most reliable free marketing tool available to small business owners today. The Google My Business database feeds into Google Maps and Google Search, so if you want to attract more local traffic and enhance your online visibility, a Google My Business profile is necessary. The process of getting set up and verified on Google can be a little bit confusing, so follow these three steps:

  • Create your Google business listing (to get on the map).
  • Claim your listing (to get the verification process started.
  • Confirm your listing (to be able to make edits).

Do You Have a Listing Already?

If you are already listed and verified by Google, it’s time to ensure your profile is enhanced to get found and attract customers.

How to Create a Google My Business Listing?

Customers use Google Maps to get what they need quickly, such as through restaurants, gas stations, and service centers. Any business can create and declare a Google My Business listing on Google Maps, whether it runs in your area or is completely virtual. You can create a free Google business listing now. To get started, you require a Google business account.

1. Create a Google Account.
To Create a Google account to represent your business, you’ll need your:

  • Business name
  • Address
  • Website
  • Phone number
  • Delivery area

Google will also trigger you to select a category that best fits your business, however no worries, you can change this later if you like.

2. Go to Google Maps.
Now, search for your business on Google Maps. You can either type your business name into the Google search bar and then click on the Maps tab or Go to Google.com/ maps and search for your business there.

3. If you appear on Google Maps, skip ahead.
If your business appears on Google Maps, this indicates that your listing already exists (anyone can add a location to Google Maps) and needs to be declared and verified. If this is the case, skip to the Claim Your Business section.

4. If you do not appear on Google Maps, add your location.
If your business is not showing up on Google Maps, you require to add it as a location. Otherwise, Google does not understand you exist! You will be provided an option to create an entry from scratch for your business location in Google Maps. The link to click on will appear in the left panel on the Maps results page and will be entitled “Add a place.”

5. List your physical location.
Google will ask you to list your physical location. If your business is virtual, create a listing based on where you work, the location of your home, perhaps. If your business has a store or office, use that address. When you create an entry, a business listing creation dialog will appear. Fill in the details and click Submit.

6. Check your e-mail.
Google will then add your location to its listings, immediately. Although the addition is instant, your listing will not appear on the map quickly. It can take up to 24 hours to load the information onto the google search servers. However, you’ll immediately get an e-mail from Google informing you that the new listing is active and providing a link which you can click on to visit it.

7. Go to your Maps listing.
Click the link from your Google verification e-mail, and your business listing should appear on the screen. Check your listing as a Google Maps location to ensure the information is precise and complete.

How to Claim Your Business on Google?

If your business appears in a Google Maps search, this indicates that it is already listed. To control listing, you require to claim it. Here’s how to do that:

1. Go to your Maps listing.
Click the name of your business on Google Maps, or if you click the link provided in the e-mail from Google, then a side panel should appear on the map.

(Note that Google changes the appearance and layout of its pages frequently, so you may have to search around a bit, but “Claim this business” is the magic phrase you’re searching for.)

2. Click “Claim this business.”
Clicking on “Claim this business” will open a series of pages. These pages consist of steps for recognizing and claiming the business as your own. You’ll have the chance to correct the name, address, and contact details for the listing, enter a URL for your business website, inform Google what kind of business it is, and confirm your ownership.

3. If you created the listing :
If you are the one who created the listing, then confirming your ownership is as easy as clicking “Claim this business.” Assuming you’re still logged in to your Google account, Google will acknowledge you as the creator and immediately confirm you as an owner, giving you complete control over the business listing.

4. If you didn’t create the listing :
If the listing were produced by another person or added to Google’s database from a third-party tool like a business directory, you would have to prove to Google that you are the owner of the business.

How to Get Verified by Google?

If you want to verify that you are the owner of your business, Google will send you a PIN verification code which you can enter online. Depending on the information that Google already has on file concerning the business, you will be able to select from at least one method of getting your PIN and verifying that this is your business.

  • Postcard to the physical address of the business.
  • A phone call or text to the phone number associated with the business.
  • Send a mail to the e-mail address listed for the business.
  • Immediate verification process if the business listing has already been verified by Google Search Console

No matter which option you select, when you have the PIN, you can confirm your ownership and handle your Google My Business listing.

Claiming, and Verification on Mobile
Are you using a mobile phone more than a desktop? Not to worry, Google still has you covered. The “Google My Business” app (available for Android and iPhone through the Google store) will let you create new business listings, verify your existing listing, and handle your Google My Business account all from your smartphone or tablet.

Need Help Setting up and Verifying Your Google Business Profile?
Creating, claiming, and enhancing your Google My Business profile can be a small and easy process. If you’re having a problem, you can always set up a free session with one of our experts. They’ll answer your questions to help you move through all the steps and provide recommendations for best practices.

Your business isn’t going to list itself. It’s time to get your business to be found, stand out, and get selected on Google!