In 2021, the site’s speed needs to improve if you want to build a successful online business. This is because site speed affects search engine optimization (SEO), user experience, bounce rate, and, most importantly, conversion rates.
However, according to a recent study, the average time to load an entire web page is 10.2 seconds on desktop and 27.1 seconds on mobile.
The Website owners are still struggling to optimize their site pages. Here are some common issues that can slow down the website and fix the ones that can benefit the website owner.
First reason: Low-quality hosting service
Website Speed Optimization starts before you get to the actual website. Finding a good-quality managed service provider (MSP) and choosing the best hosting service is just as important as implementing upcoming technologies. Upgrading to a better hosting plan or relocating to another MSP can solve your site’s performance issues.
That’s why relying on a cheap website hosting service is not the best way to build your website. Furthermore, there is a shortage of shared hosting: you will share server resources (processor and memory) with other websites. And worst of all, these resources will not be evenly distributed. As a result, a lack of resources can affect the speed of your website.
- Choose a good quality managed service provider (MSP).
- Choose an ascendible hosting solution that can guarantee availability, security, and functionality (Cloud, VPS, Dedicated Server, Combined).
- Make sure you can rely on regular support.
Reason 2: No caching layer.
Of the site speed improvement techniques, caching is the most important. This is the process of storing a copy of your website files in a place called Web Cache.
Without caching, the client browser is required to request access to your website server (HTML, CSS, JS) from your native server each time, instead of through local or intermediate cache. This lack of caching layers can slow down responses because many requests that the server can handle at the same time are limited. Once this limit is reached, each request goes to the queue, which can lead to overloading.
The Answers :
- Setting up caching rules manually: You can manage website caching policies via HTTP headers. In addition, you can modify your web server by configuring it.
- Use content delivery network (CDN).
- Use caching extensions to automate caching processes.
Reason 3: You are not using Content Delivery Network (CDN).
Network Detention A common problem is that the content on the website does not use the distribution network. This happens when the actual distance between the user and the original server is too large. CDN contains many servers distributed across the globe. Their main function is to reduce the physical space by delivering content from the user’s nearest server.
As a result, a website will load faster. The benefits of using CDN are huge for websites that attract visitors from all over the world.
- Contact your managed service provider (MSP) as they may offer CDN services.
- Install the CDN plugin if you are using a CMS like WordPress.
- Connect with a CDN provider like Cloudflare or StackPath.
Reason 4: Unopposed image.
Image bytes make up about 50% of all bytes on an average page. So basically, without image optimization, half of your website is not optimized. Using various optimization techniques, you can reduce the image file size by allowing the browser to download and process faster.
- Image compression is the process of image reduction. Lost compression significantly reduces file size but also reduces image quality. Compressing without damaging the file size does not significantly reduce the file size but maintains the same quality.
- Lazy loading of images means that users are only loading the images they are currently viewing. As a result, the image will never be loaded unless the user scrolls through it.
- The next-generation image formats (PEG 2000, JPEG XR, AVIF, and WebP) have better compression and quality features. Allows you to reduce the size without compromising on quality.
Reason 5: Your site code is too heavy.
The more code executed on the server or browser, the longer the website takes to load. In turn, it harms the actual and known performance of your site.
- Reducing the code means removing unnecessary parts like white space and comments in the code.
- Code compression is applying algorithms to rewrite the binary code, using fewer bits than the original.
Rendering blocking resources, such as CSS and JS files, must be downloaded, analyzed, and executed before rendering. Dealing with these resources means using different techniques to help the browser prioritize the most important resources to the user. This can lead to faster loading and better performance.
- Critical CSS is responsible for the styling of the above elements. You can include this CSS instead of using style sheets (external CSS). This allows the browser to set its preferences and load the above text content instantly.
- Minimize unused CSS: Unused CSS rules are not used to design the page visitors are currently viewing. By reducing them, browsers can display your content faster.
- JS means asking the browser to run only the text file when the HTML document has been thoroughly analyzed.
Bonus for WordPress users: Install many plugins and use a full-fledged WordPress theme.
The WordPress library is packed with great plugins. However, installing too many of them will negatively affect the performance of your website as it will increase the number of codes to be executed.
This point is also valid for other CMS sites. For example, using too many third-party plugins/plugins slows down your site. Another common problem with WordPress is using bloated themes. Some themes burn many unnecessary items (such as style sheets or JS files), which increases loading time.
- Get rid of useless plugins.
- Install lightweight, frequently updated plugins that provide multiple functionalities.
- Use a lighter feature.