Social media, when properly optimized, remains the biggest way for brands to build social proof, get more customers and make more sales.
In the past years, social media has grown exponentially from something that only geeky college boys and girls spend time in, which is now a ubiquitous aspect of life worldwide.
For businesses, social media can be a goldmine of leads and conversions if handled properly. That’s why companies have focused their marketing budgets on social media to build followers and grow customer loyalty and new buyers. Here are few tips you can implement to make your social media marketing more effective in generating sales.
1. Focus on your audience
There are almost effortless ways to make a lot of money on social media marketing without getting everyone involved. First, you need to narrow your audience, create a customer profile, and then direct your marketing toward that person’s needs and motivations. It will make your marketing more effective than if you were to take a more general approach. You may also need to segment your audience by different criteria to target more effectively. Essentially, segmentation will allow you to work with multiple customer profiles and customize your marketing based on their specific characteristics.
2. Choose your platforms and optimize them
Trying to maintain an active presence on all available social media platforms will expand the reach of most businesses a lot. However, whoever handles your social media is likely to be cumbersome, and your efforts across all platforms will not be effective. Analyze your buyer persona and decide which platforms are best for engaging your target market. Few people are good, and you shouldn’t do more than that unless you have several employees to deal with.
When you select your content, you will optimize your content for this platform and thus get more engagement. If you focus on Instagram, for example, you’ll be able to focus your resources on making high-quality images because that’s what gets the most traction on the platform. Conversely, on Twitter, creating more informative threads will likely lead to more engagement and spread the word about your brand further.
3. Create and share content
Content marketing isn’t just a buzzword. It works, and the effects are visible on social media as well. Post short, interesting, or educational content, and you can be sure that you will get some interaction on social media. Over time, you will have some content (whether it be text posts, images, infographics, etc.) that will go viral and bring a significant amount of traffic to your website. Make sure to work with content creation professionals to make sure your website is up to par.
Getting your content out is the first step to building a massive brand. One easy hack is to adjust your content strategy, aligning with topical issues constantly by creating high-quality content and using interesting captions for Instagram, Twitter, and other platforms. You will reach trends and get your content in front of as many people as brands like Vape4Ever had achieved by providing timely information on marijuana laws when there was a lot of confusion and public discourse around them.
4. Promote User Generated Content
People trust their friends than they trust the company, no matter how loyal they are to the brand. You can take advantage of this by encouraging people to post content on social media to check out and promote your products or services. A common example is Coca-Cola’s “Share a Coke with…” campaign, where users posted pictures of themselves with their soda bottles. Of course, you don’t have to start from that level either; Through creative marketing or small giveaways, you can motivate people to spread positive information about your product or service. For example, for a travel service, persuading customers to write about their trips in an original and fun way will provide strong social proof and encourage FOMO among your target audience, increasing the potential for conversion exponentially.
5. Provide excellent customer service
Positive feedback is great, but it is also likely that many of your customers will reach out on social media when they have had unsatisfactory experiences with your products or services. The solution is to be ready to interact with them and find solutions to their problems on time. Give opportunities to comment and resolve any concerns they have and encourage them to share their ideas with their network.
Over time, this will boost the loyalty of your customers, encourage referrals and an influx of new customers, and help build a positive reputation on social media.